710: The Third-Biggest Cannabis Holiday (and Why)

picture of bubble hash on a metal tool

While cannabis use is not yet federally legal, 34 states have legalized cannabis for adult use or medical purposes. We can expect more states to join them in the coming years. As much of the social stigma of cannabis has faded, more cannabis holidays and celebrations are created. The largest cannabis holiday is April 20th, named after the decades-old cannabis codeword, “420.” The second-place holiday goes to Green Wednesday, a cannabis shopping event on the Wednesday before Thanksgiving in anticipation of a decadent feast.

The third-most popular is 710 which is a celebration of concentrates (also known as oils or extracts), and takes place on July 10th, and features a variety of deals on cannabis products. If you haven’t experienced the distinct effects of cannabis concentrates, 710 may be the ideal time to get started.

What is 710?

710, or 7/10 for July 10th, is a cannabis holiday dedicated to buying and consuming cannabis concentrates. If you turn the number 710 upside-down, it spells “OIL.” Cannabis oil is one of the many forms of cannabis concentrates celebrated on 7/10, which ranges from crumbly in texture to smooth and viscous like ultra-thick wax. Cannabis concentrates are typically applied to a dab rig for consumption, but can be enjoyed in a variety of ways. Like 420, 710 is a code intended for the cannabis users, but the cannabis-friendly population around the world is becoming larger and more inclusive every day. 

Popular forms of cannabis concentrates include the following:

The History of 710

Like many cannabis-themed code words, the origin of 710 is hard to track down definitively. Many claim to know the true origin story of the cannabis concentrate holiday, but it’s nearly impossible to verify the original use of the term. That said, tracking the potential origins was long, strange trip.

710 and the Grateful Dead

Like most cannabis codewords and slang, its history is intertwined with the Grateful Dead. The band was prolific for their cannabis use, and they became cannabis icons as far back as the mid-1960’s. The “Grateful Dead House” has become a countercultural mecca in San Francisco at their communal residence and office on 710 Ashbury Street.

The “Dumb Blonde” Joke

710 first appeared on Urban Dictionary in 2007, at least in reference to oil. It refers to a joke in which a blonde enters a body shop, panicked that her “710 cap” had fallen out of her car, unaware she’d read the word “OIL” upside-down. This joke about the 710 cap is likely much older than 2007, and has probably been circulating in mechanic shops and bars for decades. 710 started appearing in cannabis forums in the early 2000’s, but it’s hard to say if that’s the true origin.

TaskRok of Task & Linus

On July 10th, 2011, hip hop artist TaskRok also released an album called “The Movement” under the name Task & Linus. This album featured several references to dabbing, shatter, and cannabis concentrates with songs such as “7:10” and “Boil That Oil.” When asked if TaskRok owns the term, he told The Leaf Online it “belongs to the community now.”

The Growing Popularity of Cannabis Concentrates

As compared to cannabis flower, cannabis concentrates have become popular at a much faster rate. Cannabis concentrates have been used in pharmacology for thousands of years, and cannabis extraction and subsequent use was popular in the fledgling days of the United States. Cannabis products were formally criminalized in 1937 with the passage of the Marihuana Tax Act of 1937, and cannabis concentrates have only recently been reintroduced to the legal market. Even then, not all states allow the sale of cannabis concentrates to this day.

710 Celebrations & Events

As more states legalize recreational and medical cannabis use, concentrates have risen in popularity at a faster rate than cannabis flower. The rising popularity of 710 as a term can be traced to a 2013 LA Weekly article, “710 is the new 420.” 2013 was also the year the cannabis community saw its first formal 710 celebration in Denver, known as the 710 Cup. 7/10 of 2013 landed on a Wednesday, so the event ended up being held the following weekend.

While no single event stands out as the definitive 710 celebration, several events and organizations celebrate the holiday in cannabis-friendly states. These include Boston’s 710 Information Sesh, Arizona’s 710 Degree Cup, Oregon’s Camp Sesh, among countless others. 

Find Out More About Cannabis Oil Deals & Products

Since the early 2010s, 710 has seen increasing media coverage, and cannabis concentrates have better representation in online forums. As cannabis legalization spreads, dabbing is becoming a more accepted and widespread way to consume and enjoy cannabis.

In addition to being an important day for advocacy and the cannabis community at large, July 10th is now the third-largest cannabis shopping day of the year, and number one for concentrate sales. Be sure to stay informed on 710 cannabis concentrates deals from your local dispensary by submitting your email address in the form at the bottom of this page. You will have the best concentrates deals for 710 delivered directly to your inbox.

If you happen to be in Massachusetts for the holiday, be sure to check out one of our dispensaries in East Boston or Gloucester for the highest-grade oils and concentrates in the state. Learn more about Happy Valley’s exclusive 710 deals, while supplies last.

Open 7 days a week


Gloucester & East Boston

Are you over 21?