Last Prisoner Project

Happy Valley Partners With Last Prisoner Project to Raise Awareness In Massachusetts and Support Clemency Initiatives


GLOUCESTER, Mass., February 4, 2021 — Happy Valley, a vertically integrated
premium cannabis company committed to excellence in products and delivering a
preeminent customer experience in Massachusetts announced today a year-long
partnership with Last Prisoner Project.

The partnership will include a $100,000 donation to Last Prisoner Project and
participation in the “Roll It Up For Justice” program that allows customers to donate the
remaining change from their purchase to the Last Prisoner Project.

An estimated 40,000 people are still incarcerated for victimless, low level cannabis
crimes and people of color are three times more likely than white people to be arrested
for cannabis possession (Source: ACLU). “As a company that has benefited from the
legal cannabis industry, Happy Valley is fully committed to giving back and advocating
for the release of individuals who are still incarcerated for cannabis crimes in our
country.” said Michael Reardon, CEO at Happy Valley.

“Last Prisoner Project is incredibly grateful for the support of Happy Valley.  We believe
that anyone profiting from the legal cannabis industry has a moral imperative to help
those who have been negatively and disproportionately affected by the criminalization of
cannabis and we commend Happy Valley for being a part of the solution,” said LPP’s
Managing Director, Mary Bailey.


Founded in 2016 and headquartered in Newburyport, Mass., Happy Valley is a vertically
integrated cultivator and retailer of a full suite of genetically validated medical and adult-
use cannabis products. Happy Valley is
committed to creating a consistent, premium-quality cannabis experience for all our


The Last Prisoner Project (LPP) is a nonprofit organization dedicated to cannabis-
related criminal justice reform. As the United States moves away from the
criminalization of cannabis, giving rise to a major new industry, there remains the
fundamental injustice inflicted upon those who have suffered under America’s unjust
policy of cannabis prohibition. Through intervention, advocacy, and awareness
campaigns, the Last Prisoner Project works to redress the past and continuing harms
of these inhumane and ineffective laws and policies. Visit
or text FREEDOM to 24365 to donate and learn more.

Media Contacts:

Happy Valley
Gregg Weiss
VP of Marketing

Last Prisoner Project
Linda Carbone & Katie Leggett

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